Mindful Meditation — Shana Barry | Brand & Marketing Executive

COMMERCIAL
PRODUCTION

From local market spots to 18 Super Bowl campaigns, explore commercials produced across the Anheuser-Busch portfolio that combined award-winning creative with cultural relevance and measurable brand impact. Every spot below represents a collaboration between brand strategy, talent, and storytelling at the highest level.

LIVE MUSIC
EXPERIENCES

Music has always been one of the most powerful ways a brand can show up in culture. Explore a selection of live music experiences my team and I produced across the Anheuser-Busch portfolio, including two album launches with Post Malone, and another with Maluma, 17 national Bud Light Dive Bar Tours, 3 Super Bowl Music Festivals with the NFL, and marquee activations at Lollapalooza, Governors Ball, and SXSW.

post malone bud light dive bar tour live music nashville exit/in posty austin richard post

foster the people live music boston dive bar tour bud light bars nightlife beer

Saweetie bud light music livestream concert beer

EXPERIENTIAL

The best brand experiences do not feel like marketing. They feel like a memory. Explore a selection of experiential activations designed to connect consumers with brands in ways that were immersive, culturally relevant, and built to last well beyond the moment itself.

Lil' Kim Biggie Junior Mafia Biggie Smalls Notorious BIG brooklyn BRIC live music beer

stell artois beer airstream music festival airstream experiential pop up activation roy choi frites jeremy allen white the bear stella

bud light backyard live music concert experiential pop up beer

bud light dive bar custom signage large scale custom signs beer sxsw sponsorship live music expience

ENTERTAINMENT PARTNERSHIPS & CO-PROMOTIONS

Standard product placement is simply not enough. In order to drive incremental earned media, the brands need to be meaningfully integrated into the characters, story lines and key moments surrounded by multi-facets campaigns to drive brand association and leverage media dollars to support the title.

At Anheuser-Busch, I founded the Entertainment practice, including the Media ROI measurement valuation model that is now used globally to demonstrate the impact of entertainment in culture.

A man in a red plaid shirt holding a Budweiser beer bottle in a bar or restaurant setting, with a neon Budweiser sign in the background and a woman in a sheriff's uniform sitting at the table.

A man with dark skin, dreadlocks, and a goatee, smiling and holding a Stella Artois beer bottle toward the camera, in a dimly lit room with a dark background.

An older man with gray hair and beard wearing a black shirt drinks beer from a bottle inside a house, with a woman in a white dress in the background

A woman with dark hair drinking from a green glass bottle in a dimly lit room with wooden blinds.

A man dressed as Superman with a superhero emblem on his chest is sitting at a bar, looking surprised or concerned, with a beer bottle and glasses on the counter, and blurred TV screens and lights in the background.

Two men standing outdoors, one wearing sunglasses and a beige jacket drinking from a green glass bottle, and the other holding a similar bottle near his face, with strings of red and yellow decorations in the background.

Bill Hader HBO HBOMax streaming Budweiser beer

Sam Clafin Daisy Jones and the Six streaming AppleTV budweiser beer bud

budweiser beer bud arnold schwarzenegger fubar netflix yachting

anne hathaway robert diniro the intern movie stella artois movies film product placement

A man in a sheriff's uniform sitting at a table in a restaurant or bar, with a beer bottle, a glass of soda, and a basket of food on the table, decorated with fairy lights.

Three women sitting at a table with drinks, playing cards, and bottles of beer in a casual outdoor setting.

Two men having a conversation on an airplane. One man wearing a gray suit and the other in a tan jacket with a beer and a bottle on the table.

A woman lying on a rug looking up with a man sitting cross-legged nearby, both in casual clothing, with various objects scattered around them.

Two people sitting in the back of a vehicle, the woman is drinking a soda and has her hand in her hair, and the man is looking at a map.

A man in sunglasses and a floral shirt at a lively outdoor bar or party, holding a Budweiser beer bottle.

A man sitting at a wooden table outdoors on a patio, holding a glass of dark beer, with a bottle of beer on the table beside him, and another person blurred in the background.

LIMITED EDITION PACKAGING
& MERCHANDISE

From album drops to hometown tributes, cultural moments to major milestones, limited edition packaging and merchandise bring campaigns to life in a tangible way. Built in collaboration with artists, festivals, and cultural partners, these programs drive incremental buzz, unlock social content, and elevate brand perception as part of fully integrated 360 efforts.