Portrait of a woman with long curly blonde hair wearing a black sleeveless top, standing against a light purple background.

20 years building iconic brands at the intersection of culture, commerce, and creativity

18x Super Bowl | 3x Billboard Award Winner | Cannes Lions Juror | $25M+ Budgets Managed | 1,000+ Celebrity & Creator Partners

Passionate, strategic, and results-oriented executive based in New York City specializing in brand strategy, integrated marketing, entertainment, and high-impact cultural partnerships across beverage, spirits, and lifestyle. From founding Anheuser-Busch’s Talent & Entertainment division to driving Kevin Hart’s Gran Coramino to the #1 new luxury Reposado tequila nationally, I build brands that earn their place in culture.

BRANDS & PARTNERS I HAVE WORKED WITH

Heineken logo with a red star above the brand name in green text, on a black background.
stella artois beer
bud light beer
makers mark bourbon kentucky jim beam louisville
Jim Beam logo with a red ribbon and gold seal
Ketel One Vodka logo in black text with a stylized 'K' inside a black square
johnnie walker whiiskey whisky diageo
Red cursive text that reads 'Stoli' on a white background.
Circular logo with the words "GRAIN GRAIN O" at the top, "TEQUILA" at the bottom, and "100% AGAVE" on the side, with a stylized letter 'G' in the center.
Charvet logo with a red circular emblem featuring a stylized letter 'C' and text around the edge, and the word 'Taypeurery' in elegant cursive underneath.
IPG Momentum omnicom
The word "WIP" spelled out in dark blue dotted letters on a white background.
mgm grand foxwoods casino gaming
hbo max streaming
hellosunshine hello sunshine reese witherspoon
Black and white FX logo with bold letters FX.
madison square garden live music concerts nyc
philadelphia eagles nfl philly go birds
atlanta hawks nba basketball
govball governors ball nyc music festival
sxsw conference music festival austin texas
nfl bud light super bowl music fest
UTA united talent agency LA post malone
WME
CAA

SUPER BOWL.

A MARKETER’S DREAM.

One Super Bowl campaign, something we as marketers could only dream of. However, over the course of my career, I’ve been involved in and produced all aspects of over a dozen. Here’s a sample of them.

AND THERE HAS BEEN SO MUCH MORE.

Check out a sample of my work with cross-functional teams throughout the years.