Portrait of a woman with long curly blonde hair wearing a black sleeveless top, standing against a light purple background.

hi, i’m shana. i’m so happy you’re here.

I’M THE ONE THAT PUT THE POST MALONE x BUD LIGHT DEAL TOGETHER.

Passionate, strategic, award-winning and results-oriented leader with a proven track record of building and scaling iconic and emerging brands across the beverage and lifestyle industries via impactful 360 campaigns. Well known for translating creativity into commercial growth through culturally relevant strategies and partnerships paired with disciplined execution and measurement.

I bring a deep enthusiasm for connecting brands to people in meaningful ways, leading teams that think fearlessly, collaborate cross-functionally, and deliver work that drives both culture and business performance forward.

EXPLORE THE AWARD-WINNING AND ICONIC BRANDS IN MY PORTFOLIO OF WORK, AS WELL AS RECOGNITIONS & ACHIEVEMENTS BELOW:

Heineken logo with a red star above the brand name in green text, on a black background.
Logo of Dos Equis beer featuring a red "XX" with a gold border and a portrait of a man in a hat in the center, with the words "Cerveza Dos Equis" above and below.
Black silhouette of a person hiking uphill with a backpack, surrounded by trees and foliage.
Jim Beam logo with a red ribbon and gold seal
Ketel One Vodka logo in black text with a stylized 'K' inside a black square
A silhouette of a running man holding a bottle, with the text "Johnnie Walker" below.
Red cursive text that reads 'Stoli' on a white background.
Circular logo with the words "GRAIN GRAIN O" at the top, "TEQUILA" at the bottom, and "100% AGAVE" on the side, with a stylized letter 'G' in the center.
Charvet logo with a red circular emblem featuring a stylized letter 'C' and text around the edge, and the word 'Taypeurery' in elegant cursive underneath.
Logo with the letters 'IPG' in shades of blue, overlapping.
The word "WIP" spelled out in dark blue dotted letters on a white background.
Logo of MGM Grand featuring a golden lion and the text 'MGM GRAND'.
HBO logo in black font on a white background.
Silhouette of a dog howling at a full moon during nighttime.
Black and white FX logo with bold letters FX.

SUPER BOWL.

A MARKETER’S DREAM.

One Super Bowl campaign, something we as marketers could only dream of. However, over the course of my career, I’ve been involved in and produced all aspects of over a dozen. Here’s a sample of them.

AND THERE HAS BEEN SO MUCH MORE.

Check out a sample of my work with cross-functional teams throughout the years.